The Six-Month Content Calendar

Most local service businesses have a Facebook page. Very few have a working strategy for using that page to grow their business.

Posting once in a while, sharing the occasional job photo, wishing customers a happy holiday — none of that builds the kind of steady visibility that turns neighbors into paying customers. What builds that visibility is consistent, educational content that shows up every single week where people already spend their time: in Facebook’s local community groups.

That’s the main idea behind my 1-10-10 Strategy and your Facebook content calendar.

Each calendar is custom-built for your specific business. I will research your services, your market, and the questions your customers are actually asking. Then I’ll write six months of post topics designed to educate your audience, establish your credibility, and keep your name in front of your community every single week.

Every post is formatted as a ten-slide educational carousel,the format Facebook's algorithm currently rewards with far greater organic reach than standard page posts. Each carousel opens on a concern your customer already has, walks them through information they genuinely want, and closes with a clear call to action.

What you receive:

A custom-built PDF that tells you exactly what to post every single week for the next six months. Every topic, every headline, and every slide is pre-written for your specific business. You receive it ready to hand to your marketing team or post yourself.

A PDF copy of my new book The 1-10-10 Strategy: How to Reach Thousands on Facebook Without Ads. This book will teach you everything you need to do to reach more customers on Facebook.

What this does not cover:

Graphic design, posting, or sharing into groups. The calendar tells you exactly what to say, and the book shows you how to maximize the ROI from your Facebook posts. This takes away the biggest roadblock to posting consistently, but if you’re looking for a full-service package where I provide all the graphic design and do all the posting and sharing for you, check out our Page Management service.